Pay Per Click Management Services
In addition to natural search engine optimization services, AmeriCommerce provides Pay Per Click management that is effective at generating traffic and provides a high return on investment. Pay Per Click campaigns are a perfect companion to natural search engine optimization, and we can work with both existing Pay Per Click campaigns as well as customers that are just beginning to enter the Pay Per Click environment.
Pay Per Click is an advertising model in which website owners place ads linking to their own websites on search engine results pages, paying a specific amount of money for each Web surfer who clicks on the ad. Some of the major Pay Per Click advertising programs include Google AdWords, Yahoo! Search Marketing, and MSN adCenter, each of which has a slightly different auction model. In all three search engines (Google, Yahoo!, MSN), the ads are visible in the top few sponsored listings and along the right column of the results pages. The placing of each individual ad is determined by the amount the advertiser is willing to pay as well as other advertisers’ bids. The best way to get good results from this type of advertising campaign is with the help of an experienced AmeriCommerce PPC professional.
Using AmeriCommerce to manage your Pay Per Click program maximizes your return on investment. ROI is closely related to the quality of the ad and both the number and type of visitors who click the ad. If your ads have high visibility you may receive a high click through rate (number of clicks per number of people who see the ad) from sponsored advertisements. However, if the ad isn’t specifically tailored to only attract visitors with a good potential for conversions, you may end up paying for a lot of clicks that don’t result in a sale. Encouraging a high volume of visitors is important, as is discouraging visitors who are unlikely to turn into conversions.
If you already have a Pay Per Click campaign but would like to save money by creating more effective sponsored listings and placing them more strategically, AmeriCommerce can help you. Are you currently paying over $5K/month on Pay Per Click ads? Reduce your costs and maximize your return on investment with an economically sound strategy developed specifically for your business. If you’re new to Pay Per Click, our experts can set up and manage a custom strategy from the beginning that provides the most effective Pay Per Click advertising in the industry.
Contact your AmeriCommerce representative today to get the most out of your advertising budget and find out more about our Pay Per Click management services.